Good Friday: Design Presentation

Today we send off our design sketches to HOW. Technically we’re only supposed to show three prototypical spreads, and there is actually no requirement to show more than one option. We’re showing about six spreads each for two different directions. We explored a third direction also, but for reasons I’ve already discussed, we’re limiting it to two.

My preference is for option B (below). It allows the work to be shown bigger and the text to be more prominent. I also think it pushes the medium of book design a little harder than option A, but without marginalizing the content.

With option B we have some specific binding methods and materials in mind that will really help make the book an artifact — and that’s precisely the balance we’re trying to strike. Obviously content is of paramount importance, but for the design audience (well any audience, but the design audience especially) the sex-appeal of the book itself — it’s weight, texture, color, as well as its typography and layout — are critical factors as well. For us, right now, we see that promise realized more fully in option B. See what you think (click to enlarge thumbnails)

Option A:

0720_fuck_bush0720_divider0720_bielenberg_opener0720_bielenberg_essay0720_we_logo

Option B:

0720_projectH0720_good_magazine0720_dividerB0720_fuck_bushbB0720_james_victore

Please note: All images are representational only and do not (necessarily) reflect the actual content of the book.

We’ll see what the publisher has to say…