Graphic Design takes on Critical Causes

Designers frequently describe themselves as “problem-solvers.” We apply our creative talents to finding new and innovative solutions to common questions. These questions may include how to best articulate a corporate brand, how to connect with a particular audience or how to communicate across cultural boundaries. The question may just be about how to sell the most widgets. Each of these are worthy pursuits and each involves a certain kind of problem solving — what Charles Eames described as “design addressing itself to the need.” But in our current age there are problems that are larger than brands, consumers and widgets. There are needs as fundamental as water, education, peace, equality, justice and hope. These are the needs that we must address. These are the problems we need to be solving. These are the issues that require Good Design.

Doing good work that also does good is part of the ethos of the design profession. This book celebrates that work and the good people who create it.

The book will showcase and discuss approximately 70 projects that address a range of critical causes — from poverty to education, from the arts to social justice, from ecology to bioethics. The book will also include essays from some of the very best good designers, expanded case studies on select projects, and resources to help you become a better Good Designer.

We’ll keep you up to date on our progress as we go, share some sneak peaks into the design process, and listen to any ideas you care to share.