MINE is a San
Francisco design firm:
MINE
design in the future tense
identity design
Graphic design
Design
MINE Design
Akagi Remington
Alternatve design
What we do:
signage design
identity design
environmental graphics
lecture about graphic design
logo design book
design teachers
design instructors
alternatve design
packaging designers
poster design
San Francisco poster design
san francisco design announcements
doug akagi
dorothy remington
Christopher Simmons is a designer, writer and educator. In his capacity
as senior designer at MINE, and as an independent design consultant,
he has created and developed a variety of design and identity projects
for such clients as Kaiser Permanente, The Nature Conservancy, The California
Academy of Sciences, UCLA, and numerous lesser-known enterprises. His
award-winning design solutions are frequently augmented by his own writing,
and he has written the introduction to the soon-to-be-released book,
All New California Logos (Madison Square Press, 2004). He is currently
writing his own book on logo design for a major publisher.
Christopher developed and teaches a course entitled Identity Design
at the California College of the Arts (formerly CCAC) in addition to
teaching Identity Design II at the Academy of Art. He has lectured on
design issues at Sonoma State University, UC Santa Cruz, and for the
AIGA and the Western Art Directors Club.
Christopher has served on the board of directors of the San Francisco
Chapter of the AIGA, where he continues to be an active member and volunteer.
Graphic Design: USA People to watch in 2004.
Interview with chirstopher Simmons:
Do you have a design hero?
Once, for my birthday, my parents rented a reel-to-reel projector and
Charles and Ray Eames’ Powers of Ten. It’s a brilliant film,
and one that is cited by many designers as being tremendously influential.
Keep in mind, though, that I was seven, and while I recall being fascinated
by the film, the concept of exponential relativity was only loosely
within my grasp. Nevertheless the heroes were revealed: my parents,
who could have hired a clown instead.
How and where do you find inspiration?
Inspiration generally finds me. I have a tendency to notice everything
— then analyze and discuss it. Entertainment, entomology, etiquette,
politics, an interesting quote, baseball defensive strategy, Kevin Spacey's
ability to act with his eyes, the number of people I observe wearing
red pants the day after thanksgiving, whether profound or mundane, one
can extract a metaphor from almost any examined situation. In a world
so replete with meaning, how could anyone fail to be inspired?
Do you believe the economic recovery is finally here?
I saw this sign on the freeway one night. In brightly illuminated letters
it read, “TRAFFIC CLEAR AHEAD.” Predictably, everyone slowed
down to read the sign and the traffic ahead was soon reduced to a crawl.
I think if we spent less time worrying about when our lives are going
to become easy again and focused on the task at hand, we might just
get there a little quicker.
Do you feel hopeful about 2004?
For no real reason I looked up the word “hope” several months
ago and was confronted by its definition: to hope is to wish with an
expectation of fulfillment. To wish, by the way, is simply to desire.
Until then I had never thought to make a distinction between the two,
perhaps because I never saw the point of desiring something without
being intent on its pursuit, nor pursuing something without believing
it to be attainable. In essence, then, I am hopeful about everything.
Christopher Simmons design
Christopher Simmons designer
AIGA Portfolio Day
10:30 am
Will Work for Work
In a time and industry where positions are few and applicants abound, getting a job
can be a job in itself. Christopher Simmons of MINE will help quell some of your
employment anxieties by identifying specific strategies for locating and securing the
job of your dreams.
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Affiliations:
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CCAC
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